In 2011, Coca-Cola’s Share a Coke campaign made an impact on a global scale with a simple creative idea – turning Coca-Cola bottles and cans into personalized keepsakes by swapping out the logo with popular first names – that encouraged fans to connect and make memories with friends and loved ones. 

Now, consumers can tap into the nostalgia of personalizing a can of Coca-Cola as a creative way to show their friends, loved ones and community that they see them – a reminder that all it takes to spark a connection is a simple act of sharing.   

The 2025 iteration of the groundbreaking campaign fuses digital and IRL experiences with increased shareability and customization. Starting in April, consumers will begin finding Coca-Cola cans or bottles with names on store shelves.  

The Coca-Cola mobile app and on-pack QR codes provide a gateway to the Share a Coke digital hub, where fans can customize Coca-Cola packaging with additional names and access the “Share a Coke Memory Maker,” an interactive digital experience to create personalized videos with their own content and memes to share with friends — all in the spirit of celebrating friendships by turning everyday moments into lasting, shareable memories.  

Share a Coke honors the friendships and online experiences that define this generation, as well as the physical spaces that allow moments of togetherness to thrive through spontaneous moments of laughter, stories and fun.