— Coca-Cola Becomes Official Fan Refreshment of the Memphis Grizzlies —
Memphis, Tenn. – The Memphis Grizzlies today announced a multi-year partnership with local bottling partner Coca-Cola Consolidated and The Coca-Cola Company, making Coca-Cola the Official Fan Refreshment of the Grizzlies and FedExForum. Coca-Cola products are now available for fans inside FedExForum.
Coca-Cola will gain substantial exposure across the Grizzlies platform through social media and in-arena assets, including Sprite Dunk Moments following each Grizzlies dunk and the presenting sponsor of the Grizzlies ‘Mic’d Up’ series.
“We’re thrilled to be partnering with Coca-Cola and Coca-Cola Consolidated as we continue to enhance the fan experience at FedExForum,” said Ted Roberts, Vice President of Partnership Marketing. “Together we plan on making memories for Grizzlies fans throughout the region with unique promotions and impactful community programs.”
As the city’s local bottler, Coca-Cola Consolidated is committed to the Memphis community. In addition to providing the beverages they love, in 2023 the company made a $1 million donation to the Boys & Girls Club of Greater Memphis and invested more than $340,000 in the community.
“We are thrilled to join forces with the Memphis Grizzlies,” said Heather Hucks, Vice President of Consumer Connections at Coca-Cola Consolidated. “We’re excited to bring this partnership to life not only in the arena but also in the community as we create great memories alongside the fans.”
“We are delighted to partner with the Memphis Grizzlies and Coca-Cola Consolidated. This collaboration will not only enhance the game-day experience but also strengthen our community ties as we create unforgettable moments with the fans,” said Dori Silverman, Senior Director of Integrated Marketing at The Coca-Cola Company.
Coca-Cola Consolidated, The Coca-Cola Company and the Grizzlies recently teamed up to provide an opportunity for the students at the Boys & Girls Club of Memphis to attend a game and meet with Grizzlies team members to learn about what it means to be part of the Grizzlies organization.
